SWOT 분석
1.중국 , 일본시장 노선 경쟁력
2.서비스 우위- 5 Star Airline
3.Star Alliance Network 활용
1.원화강세
2.FTA/미국 비자면제 시행
3.주 5일제 확대
4.장거리 노선 수익성 개선
1.장거리 노선 Network 열세
2.High Yield 고객 기반 열세
3.신기종 도입 지연
1.고유가
2.항공자유화 확대
3.국내 외 지
4- Antecedent conditions of the Asiana’s conflicts
Before we deal with the conflicts of AsianaAirlines, it is necessary to identify some conditions that create opportunities for conflict to arise. As we know through the textbook, there are generally three conditions; communication, structure, and personal variables. If one of those conditions is fulfilled, the possibility of arising conflict
2-2. AsianaAirlines
(1) Business philosophy
Asianaairline which make an offer with fast and safety service to consumer think Airline's quality is based on safety and service, they have strong consciousness
(2) Management ideology
Customer's satisfaction with best safety and service.
Consumers' needs became more specific and competition is more intense. So they should
Abstract
This paper begins by examining the marketing strategy as a factor of success of Singapore airline, also called SIA. Then, we will explore SWOT at the domestic (national) and international level respectively. Furthermore, comparison with SIA and with Asianaairline will be discussed separately. Also we will mention about position of 4p. Last part, as the concluding part of this paper, wi
2-1. 경제적 측면
석유/화학, 항공, 해운 등의 국내 산업에 치명적인 영향.
특히 항공의 경우, 연료비 부담으로 인한 항공운임 상승.
2-1. 정치/법률적 측면
정부의 환율 하락 정책
국토 해양부의
국제선 취항 기준 규제 완화
해외 시장과의 교류 기반 마련
2-1. 세계적 측면
고유가
‘AsianaAirlines’
AsianaAirlines is started domestic private flight company at 1988. AsianaAirlines had been grew as convenient schedule and originality service. Now, AsianaAirlines is representing of Asia.
Last 2003 year, Asiana joined ‘Staralliance flight’, which is company of the biggest of world. So is offering variety and good flight service to customers. Finally the total sa
ASIANAAIRLINES)
· 회사명 : 아시아나항공 주식회사
· 주소 : 서울특별시 강서구 오쇠동 47번지 아시아나타운
· 창립일 : 1988년 2월 17일
· 자본금 : 8,759억 원
· 업종 : 항공운수, 토목, 건축, 설비, 전기, 통신, 로고상품, 관광
호텔, 교육, 기내식 제조판매, 전자상거래, e-business
· 항공기 보유대
3. Brand positioning
- To make a comparison, the other big domestic competitor, AsianaAirline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv
In 1995 China Southern Airlines company Limited(CSN)
was founded in Guangzhou
In 1997, CSN issued stock in New York and Hong Kong
In 2003, CSN issued stock in Shanghai stock exchange
In 2010, CSN had 7646 million passenger traffic,
ranked NO.1 in Asia, the third one in the world
In 2007, CSN join into the Sky Team Alliance
The CSN company’s logo is a red kapok, it’s a
China Southern Airlines
Introduction
-On 25 Mar 1995, China Southern Airlines company Limited(CSN) was founded in Guangzhou
-In 1997, CSN issued stock in New York and Hong Kong
-In 2003, CSN issued stock in Shanghai stock exchange
-In 2010, CSN had 7646 million passenger traffic, ranked NO.1 in Asia, the third largest one in the world
-In 2007.11.15 CSN join into the Sky Team Alliance